Narrative content
Page body
What this page shows
MKT Performance groups affiliate outcomes by MKT tag.
It compares depositors, banking movement, gaming revenue, and marketing-style deductions in either period mode or lifetime mode.
When to use it
- compare MKT tags against deposit and revenue outcomes
- inspect revenue after marketing and correction-style fields
- switch between period-based and lifetime-style views
How to read it
The report has two different shapes:
Period Dataon: period-based table with active players, deposits, withdrawals, GGR, NGR, and operational ratiosPeriod Dataoff: lifetime table with total users, cumulative deposit and revenue values, FTD conversion, and average-to-FTD timing
The visible summary cards remain:
Total MKTsTotal DepositsTotal NGRTotal GGR
The table is not one fixed schema:
- period mode adds operational deductions such as
Bonus Payouts,Cashback,Rakeback,Correction,Adjustment, andMarketing - lifetime mode swaps those for cumulative user and conversion fields such as
Affiliate,Reg to FTD, andAvg Days to FTD
Known caveats
MKTis a substring tag match, not an exact-key filterActive Onlyis a backend row filter, not just a visual toggle- the visible table columns change materially when
Period Datais switched - period mode can sort by active players, but lifetime mode does not expose that exact sort semantics in the same way
Marketingis its own backend amount column and should not be merged mentally intoNGR;NGRis already calculated after its own deduction set
Filters that change the result
- start date
- end date
- MKT
- country
- order by
- show only active
- use period data
Verification status
- status:
verified_backend - FE route, mode toggle, summary cards, mode-specific columns, and export flow are mapped
gs-admin-backendowns both period and lifetime aggregationsnx-workspaceis not required for the current operator meaning