Operator guideEN

Reporting / Visits CTR Cohort

Cohort report for visit-to-registration conversion and CTR behavior over time.

How to use this guide

Start with the main guide

Follow the explanation and examples first. Extra definitions and formulas are available below when you need them.

What this page shows

Visits CTR Cohort is the cohort report for first visits versus same-cohort registrations. It groups users by the date or period of the first tracked visit and then shows how visits, registrations, and CTR behave across later cohort periods.

When to use it

  • compare click or visit cohorts over time
  • evaluate registration conversion after traffic acquisition
  • segment cohort performance by PID, country, domain, or landing page

How to read it

The table is cohort-based, not a plain daily traffic report.

  • the first column is the cohort start date or period
  • Registrations on Cohort Day (Users) shows the user count assigned to that cohort
  • every later period cell contains V / R / CTR
  • the last row is a totals row, recalculated from summed totals rather than averaged per-cell CTR

Action and filter behavior

  • filter controls are staged locally until Apply Filters is pressed
  • Refresh reruns the current active cohort query without promoting newly typed filter values
  • Export CSV uses the active cohort snapshot, ignores visible pagination, and requests page 1 with a hard export cap of 10,000 cohort rows
  • Custom Period (days) is only visible when Cohort Mode is Selected period (custom)
  • Mirror Domains is only visible when Mirror / Domain is set to Specific mirror(s); switching back to All sites combined or Main domain only clears those selected ids from the active request

Known caveats

  • the default service window is the last 30 days through today when no custom range is supplied
  • Domain mode is system-defined: all, main, and mirror do not behave like a simple label filter
  • Main domain only is implemented by excluding known mirror-domain URLs and registered mirror-domain users, not by a dedicated first-party-domain flag
  • landing-page suggestions come from affiliate-link groups and intentionally hide obvious admin or system paths like wp-admin, dashboard, default, and images; operators can still enter custom free-text paths manually
  • bot traffic is excluded by default
  • suspicious traffic and traffic-quality logic can still affect the dataset even though those controls are not exposed on this page
  • restricted countries from casino or system settings are excluded before cohorts are built
  • visitor identity uses a fallback chain from registered user identity to link token, click ID, and IP address, so Visits is not a raw pageview counter
  • the CSV export writes raw decimal CTR ratios rounded to 4 decimals, not the % formatting shown in the table

Filters that change the result

  • start date
  • end date
  • PID
  • country
  • cohort mode
  • custom period days
  • domain mode
  • domain ids
  • landing pages
More details

Definitions and formulas

Open only the section you need. The relevant section opens automatically when you request help for a specific item on screen.

Calculations9 topicsOpen details

Cohort bucketing

Explains why the first column changes shape when `Cohort Mode` changes.

Formula
Daily, weekly, and monthly modes group first visits into calendar buckets; custom mode groups first visits into windows with the selected day length.
Transform
The report assigns every first visit into a daily, weekly, monthly, or custom-length cohort bucket before period metrics are calculated.

Visit identity

Prevents operators from reading `Visits` as a simple raw pageview counter.

Formula
The report picks the first available visitor key from registered user identity, link token, click ID, and IP address.
Transform
Visit identity uses this fallback order when building cohort traffic, so one visitor can be counted consistently even when not every identifier is present.

CTR

Conversion rate for one cohort period, not for the entire table unless the total row is used.

Formula
registrations / visits when visits is greater than 0; otherwise 0.
Transform
CTR is calculated as registrations divided by visits for the current cohort-period cell.

Totals row

The total row is the only safe place to read overall CTR for the selected report.

Formula
Summary metrics sum visits and registrations across the returned cohort rows, then recompute CTR from those summed values.
Transform
The totals row is recomputed from summed totals. CTR values are not averaged from already-rendered cell percentages.

Staged vs active filters

Explains why editing filters alone does not change the table until `Apply Filters` is pressed.

Transform
The filter card keeps edited values staged until `Apply Filters` copies them into the active report query. `Refresh` only re-runs the already active query.

Mirror-domain gating

Prevents operators from assuming that previously selected mirror ids still apply outside `Specific mirror(s)` mode.

Formula
Specific mirror mode filters to the selected mirror domains. Main domain mode excludes known mirror-domain URLs and registered mirror-domain users. All-sites mode applies no mirror-domain restriction.
Transform
Mirror-domain selections apply only in Specific mirror mode. Switching back to All sites combined or Main domain only clears selected mirror IDs from the active request.

CSV export limit

Explains why very large cohorts may need narrower filters before export.

Formula
Export uses the active filter snapshot and the export row cap instead of the visible table page.
Transform
The export action always starts from the first export page and caps the CSV at 10,000 cohort rows, so exports are intentionally capped instead of streaming the entire filtered dataset.

Traffic-quality default

Explains why visits can differ from raw affiliate-link counts.

Formula
The normal visible report excludes suspicious affiliate-link traffic unless a non-visible diagnostic request explicitly changes that behavior.
Transform
The visible report does not expose suspicious-traffic controls, so the normal visible state excludes suspicious affiliate-link traffic.

Restricted-country exclusion

Explains why selected country filters can still return fewer visits than raw traffic when restricted-country settings apply.

Formula
Countries from casino or system restricted-country settings are excluded before cohorts are built.
Transform
Restricted countries are removed before first-visit cohorts and period metrics are built.
Columns3 topicsOpen details

Visit cohort

Cohort start date or period anchor for the row.

Registrations on Cohort Day (Users)

Count of registered users attached to the cohort start date. The table renders this as the fixed numeric column next to the cohort label.

Period metrics

One dynamic cohort-period cell showing visits, registrations, and conversion for that relative period.

Render
`V: <visits>`, `R: <registrations>`, and `CTR: <percentage>`.
Filters9 topicsOpen details

Visit Start Date

Lower bound for the visit window used to build first-visit cohorts.

Type
date
Default
today minus 30 days
Behavior
Staged locally until Apply Filters or Enter apply. Serialized as `yyyy-MM-dd`; invalid submitted values fall back to the service default.

Visit End Date

Upper bound for the visit window used to build first-visit cohorts.

Type
date
Default
today
Behavior
Staged locally until Apply Filters or Enter apply. The service treats the selected day as inclusive by querying before end date plus one day.

PID

Affiliate PID filter. Values are staged locally until `Apply Filters` commits them into the active cohort query.

Type
free-solo-chip-filter
Behavior
Typed values are trimmed, deduplicated, and promoted on Apply Filters or Enter in the PID field.

Country

Country-code filter applied to affiliate-link traffic before cohorts are built.

Type
autocomplete-filter
Behavior
Values come from the country lookup and are submitted as country codes.

Cohort Mode

Chooses whether the cohort buckets are daily, weekly, monthly, or custom-length periods.

Type
select
Default
daily
Options
daily, weekly, monthly, custom
Behavior
Unknown submitted values are normalized to daily by the service.

Custom Period (days)

Length of one custom cohort period. This field is visible only when `Cohort mode` is `Selected period (custom)`.

Type
number
Default
7
Behavior
The number input clamps to at least 1; the report also normalizes missing or invalid values to the default custom period.

Mirror / Domain

System-defined site scope selector. `All sites combined`, `Main domain only`, and `Specific mirror(s)` map to different service conditions.

Type
select
Default
all
Options
all, main, mirror
Behavior
Values outside `all`, `main`, or `mirror` are normalized to `all`.

Mirror Domains

Explicit mirror-domain ids used only when `Domain mode` is `Specific mirror(s)`.

Type
autocomplete-filter
Behavior
Submitted only when domain mode is `mirror`; Apply Filters clears active domain IDs for `all` and `main`.

First Landing Page

First-landing-path filter. Suggested values come from affiliate-link groups, but operators can still add free-text paths manually.

Type
free-solo-autocomplete-filter
Behavior
Suggestions use the draft landing input and draft date window; obvious admin/system path segments are hidden from suggestions.
Page sections6 topicsOpen details

Filter Visits CTR Cohort

Cohort table

Total summary row

CSV export

Load error alert

Large dataset warning

Metrics4 topicsOpen details

Visits

Number of distinct visit IP keys assigned to one cohort period for visitors in the selected cohort rows.

Aliases
visits ctr cohort visits, cohort visits
Formula
Count distinct visit keys whose visit date falls in the current cohort-period bucket.

Registrations

Number of registrations matched to the cohort period.

Aliases
visits ctr cohort registrations, cohort registrations
Formula
Count distinct non-deleted, non-streamer registered users whose registration date falls in the current cohort-period bucket.

CTR

Registration conversion rate for the current cohort period.

Aliases
visits ctr cohort ctr, cohort ctr, visit to registration ctr
Formula
registrations / visits when visits is greater than 0; otherwise 0. Summary CTR is recomputed from summed registrations and summed visits.
Numerator
registrations
Denominator
visits
Zero Value Behavior
Returns 0 when visits is 0.
Presentation Transform
The table renders CTR as a percentage with 2 decimals; CSV exports raw decimal ratios rounded to 4 decimals.

Registrations on Cohort Day (Users)

User count assigned to the cohort start day or period.

Aliases
cohort day users, registrations on cohort day
Formula
Count distinct registered users whose registration date matches the first-visit date in the cohort query.
More help

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